David Buss is largely full of shit, because he ignores much of the social conditioning that is part of sexual desire. Like any other "consumer product," sexy women are marketed to us horny males.
None of us I suspect would be so hot for Latinas if it wasn't for media exposure of Salma Hayek, Jennifer Lopez or the girls of RBD/Rebelde on Univision.
He is also spouting nonsense by attempting to reduce the entire ero-romantic experience to biology and evolution, ignoring the spiritual (yes, spiritual) aspects of man-woman coupling, and ignores the cosmic dichotomy between women and men. He writes brilliantly, but I must disagree with many of his conclusions.
Furthermore, I don't think any of us has lost our way. On the contrary, many of us now face life with a new clarity. We now understand that we don't have to suffer the sad side-effects of American materialism and feminism, and can enjoy real passion with women who are naturally hard-wired to enjoy sex and romance (and easy money).
Why are women masochists? Wow, what a generalization!

You want to find masochists, look to the monger who "falls in love" with a hardcore whore and then tries to "save" her from her life. Now that's masochism.
I'm almost to the point of "Why ask why?" We pay, they play... 'nuff said. There's no real need to overanalyze this. IMHO.