Col Ingus wrote:
Those of us who have traveled around the world can bring our experiences to each other in a productive way here on CRT. The Community for SJO mongering is so small that it is too easy for us to share ideas. One thing IMHO that SJO has is the Fraternal bond amongst the guys who frequent the gulch.
....Its up to us as customers to communicate our needs to the business owners... If we keep Touting blindly it becomes counter productive...
Could not agree more. I want CR to not only survive but to thrive. I had a great trip a few weeks ago. But the more one travels, the more obvious certain deficiencies in hotels, transportation, etc become. It only takes one major hotelier with an aggressive customer first approach to start turning the tide.
You have the world's richest (and 4th most populous) country sitting just 2 hours from your borders. People from Miami & Houston can fly to SJO as quickly as they can fly to Chicago. Where are the competitive juices? You have this rich behemoth practically sitting on your doorstep, so compete. Get your piece of that cash cow sitting on your doorstep.
Excluding marketing efforts, hoteliers could easily make incremental changes by adding keycard only entry to rooms. Change those ridiculous 6,500K CFL bulbs for equally priced 2,700K bulbs. You think your customers want to pay $120/night only to not be able to see their girl because she doesn't want the open bulb lights blasting her in the face while she lies on the bed?
Have blinds that actually keep the 5:30 a.m. sunrise at bay while your customer sleeps. How about sound dampening windows to keep the noise from horns, motorcycles, buses and trains at bay once the sun rises at 5:30 a.m. Cause any monger worth his salt is in dreamland at 5:30 a.m. Provide suitable towels in comparison with 2 star American motels. Have payment systems that are clear & fair. Offer currency exchange that is at a reasonable rate. Add weather stripping around hotel doors. For example, if you are staying in El Dorado or Amante, how many times have you been woken up the the stair traffic to the Penthouse Suite?
Offer individual shampoo / body wash / toothpaste vs the locker room style dispensers in most showers. Create a loyalty program allowing your customers to benefit from continued patronage. Stop moving your customers mid-stay from room X to room Y to room Z. If you require advance payment to lock in a room, fine. But stop shuffling your customers around like they are cattle. A customer should never have to move rooms unless it is a last minute booking.
Every business has their marketing budget. Don't spam your customers in your low season with weekly ads displaying your desperation. Don't lie about an authentic Thai Massage when it is anything but a Thai Massage. Be honest. Your customers are not stupid so don't treat them like you think they are stupid. Provide a better service and experience than your competitors and the customers will follow. Don't be penny wise & pound foolish. Know who pays your bills and treat them accordingly.
This is business 101. It's not complicated. Fight for your business. And you will survive and perhaps thrive.