Lomo wrote:
The new owner says soft opening. What is a soft opening? Sounds to me like this opening needs some Viagra.
A "soft opening" is a term used in the hospitality industry (restaurants,hotels, etc.) when there is no general announcement, advertising, etc. informing the general public of the opening.
It is normally used to prevent the new untested staff from being overwhelmed with the amount of customers and rendering a less then satisfactory guest experience. Customers who are less then satisfied tend not only to not return but to also share their dissatisfaction with their friends and acquaintances who also will not patronize the establishment. Hopefully a soft opening allows the staff to ease into their roles and provide the guests with a experience that makes them want to return and also spread the positive word about the new establishment.
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Pura Vida

Only Irish coffee provides in a single glass all four
essential food groups:
alcohol, caffeine, sugar and fat.
Alex Levine
