hen talking to a human being becomes an option, rather than a necessity, then we're willing to charge for it – as we do with the call center – but we're not at that position in the airports today...It's not that we don't think it's not a good idea at some point."
--Ben Baldanza, CEO of Miramar-based Spirit Airlines, to ABC News, August 2010.
Spirit Airlines counter, Fort Lauderdale-Hollywood International Airport, October 2011.
Spirit Customer Service Agent: Welcome to Spirit Airlines, the ultra low-cost carrier. Before I can help you, I'll need to see your ticket, driver's license and credit card please. Get breaking news on your phone or sent directly to your inbox
Me: Credit card? I've already paid for my ticket online. I just had a quick question about my flight.
Spirit: Oh, a question. No problem, sir. Questions are free.
Me: Well, with Hurricane Nate approaching I was just wondering if I could take an earlier flight without paying a change fee.
(Silence.)
Me (louder): I said, I was wondering if I could take an earlier flight, with the approaching storm and all.
Spirit: Oh I heard you. I said questions are still free, but answers – that's another story. That'll be $5 please.
Me: Five dollars? Why, I've never in my life. (Handing over credit card).
Spirit (processes card): OK sir, I'll be happy to assist you now. Would you like to be charged by the answer, the minute or the unlimited rate.
Me: You just charged me five bucks – what was that for?
Spirit: That was to have me list our ultra low-cost human-service pricing menu. As a valued Spirit customer, you have the choice of paying $2 an answer, $3 a minute or $20 for an unlimited session, or until I get bored of you. But I have to warn you, if you take options A or B, you might not be happy with the answers or how quickly I work.
Me: Oh my God…
Spirit: Sorry, that'll be a $1 take-the-Lord's-name-in-vain fee, please.
Me: All right, all right, I'll take the $20 plan.
Spirit: Thank you sir. Now, as you would already know if you went to our website or one of our kiosks, every reservation switch on a non-refundable ticket for a flight that hasn't been canceled incurs a change fee. So if you want an earlier flight, that'll be $110 dollars.*
Me: I have to get to New York for a meeting, so I guess I'll pay.
Spirit: Let me confirm your details. You've already paid your base fare, plus your taxes and airport and government fees, plus your $20 assigned seat fee*. Are you checking any bags?
Me: No, I just have my computer and a small carry-on.
Spirit: Oh, sorry sir. You're only allowed one carry-on that fits under your seat. We charge $45* for an overhead carry-on bag, or we could check it for $25*.
Me: A checked bag is cheaper than a carry-on bag? Isn't that a little stupid?
Spirit: Hey watch it, or I might hit you with the $15 abuse fee.
Me: OK, I'll check the bag.
Spirit: Super. Oh, I forgot to mention that it's an additional $5 to print the luggage tag, and another $5 to let you know which carousel the bag will arrive at when you land. But that's still $10 cheaper than the carry-on option.
Me: I suppose you're going to tell me that you charge for water and bathrooms, too.
Spirit: Ha-ha. Quite the sense of humor, sir. Actually, we do charge $3* for bottled water on board. The bathrooms are free. Our boss said we'd never charge for bathrooms.
Me: Well that's a relief.
Spirit: But he never said anything about toilet paper! Hope you brought a spare roll – otherwise, it's 25 cents a sheet. Quality product though, two-ply and extra absorbent.
Me: Can I just have my boarding pass please?
Spirit: Why yes, that's included in the change fee. It's been a real pleasure serving you today.
Me: So, what's my total for this flight?
Spirit: That's $482. One-way.
(I collapse to the floor.)
Spirit: Uh-oh, looks like it's time for another $50 CPR fee…Thanks for flying Spirit, where talk isn't cheap but our fares can't be beat!
(*All fees marked with an asterisk are real.)
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