Orange wrote:
Keep in mind that most people are quicker to tell about a bad experience than a good one. It's human nature.
This is very true. Only about 10% of the guests at the Lodge write a TripAdvisor review since 2015. They are uniformly good (4.5 or better) since I took over.
The Lodge predates TripAdvisor (us - 1996, TA - 2000). We have 32 reviews, 29 from 2015 to present. So, from 2000 - 2014, 3 reviews. 2015-now, 29 reviews.
I don't press guests to write them. However when someone mentions that they were influence by TripAdvisor reviews, I let them come to the decision that they should write one.
One of the early reviews mentioned food and dinged us because the website said we served certain dishes by name. The original owner / builder had a trained chef for a while and advertised some pretty gourmet food. They had a falling out, the chef left and over time the original owner changed the menu but not the website. After my boss bought the place no one considered renovating the website. So the guy's comment was legit.
If I paid shills to write reviews I'd have hundreds instead of 32!