I just ran across this old bit, which is a rehash of the same advice that we passed around the office about a year ago. We all said, "Pure Truth! Think anybody will buy it?"
The overwhelming answer in the office was "Nah! People just want to hear that they should buy their tickets 34 days prior to their flight, on a Tuesday, on Expedia.com. They don't want the truth. They just want the easy answer."
http://www.nytimes.com/2016/02/07/trave ... .html?_r=0George Hobica is a true consumer-friendly travel expert, and runs the only travel website on the Internet that doesn't publish pure rubbish regarding airfare. It pays to read that article and listen to what he has to say. The only thing the airline ticket pricing departments don't defend against is persistence. We don't protect ourselves against consumers who check ticket prices at least 3 times per week, because so few consumers actually do that. We make the bulk of our money off of people who read on Expedia.com or hear from ARC that they should buy their tickets 34 or 48 days, or whatever, ahead of their flights. Every time some "travel expert" gets on TV and spouts that nonsense, we make more money. Every time we see that nonsense posted on a message board, like this one, we make more money.
I remember once, there was a thread on Flyertalk. A guy had bought a ticket from Airport A to Airport B for $325. Within 3 hours, at least 50 people had replied, "Wow! That's a really good deal!" I started thinking, "Wait a Minute! Airport A... to Airport B... Uh Oh!" I ran back into the "war room" and blurted out, "did you guys send that $275 fare for A to B to IT yet?" Someone answered, "No." I said, "Pull it! They're having a party over on Flyertalk about Delta's $325 fare! Keep ours at $325 too!"