http://www.miamiherald.com/2011/07/10/2 ... itway.htmlYesterday, in the "Business Monday" section of the Miami Herald, the above article appeared - I think it gave a balanced view of Spirit.
As I've posted, I have (and will continue to do so) flown them numerous times, have their credit card, and am a "$9 fare club" member - while I have some disagreements with their business model, one thing in the article stuck out - during a recent period when domestic carriers collectively LOST over 1 billion - Spirit
earned 7.9 million in net income.
Another thing is they are not trying to be all things to all people - its like the old sales philosophy that everyone is a prospect and if you don't sell 'em shame on you; its your failure - Spirit realizes (smartly) that they are not all things to all people. Many businesses have lost sight of this and do not focus.
(A week or so ago, another S. FL hq'd business', Office Depot - they recently appointed a new CEO - was interviewed - he identified as a major problem to many projects, too little focus, and too little focus on what drives earnings - he also said far too many walk out of their stores w/out buying (lets face it; you don't go in to browse the Bic pen collection, you go in with an item in mind to buy) and identified as one the drivers no one to help - in essence, staff just did not give a shit - pathetic - and who knows how much revenue and profits were lost over the last few years - but I digress)
The only quibble - pretty much - I have with the theme of the article (which is Spirit is the cheapest) is that often times they are not - and that is before you add the "extras":
In May, I came down to CR - BOOKED AT EXACTLY THE SAME TIME, FLL TO SJO on Spirit was $335 and American was $275 -
$60 more on the basic flight - which is not insignificant -
Too, I would have spent an additional $20 for seat assingment (lowest price you can pay to be assured a seat; you can pay
lots more) as well as $40 for my carry on (another $60 in fees) - so the "least expensive airline" all in for the
same services, was $125
MORE than the old legacy carrier American.
Was this a fluke - who knows and who cares, although common sense tells me it probably was not a fluke - all I know for sure is $125 is 2 nights in a hotel, or 6 nights dinners.
Point is you have to check, and not just assume.
PS if for whatever reason the link does not get you to the article, it was in yesterdays Herald, in the Business Monday section, and you can probably get in through the Miami Heralds' web site.