I’ve been diving into marketing strategies for watches, and I keep wondering—what’s the most effective way to position a new brand in such a crowded market? Luxury brands have heritage, and tech-driven ones have innovation, but what about a brand that’s somewhere in between?
Also, how important is influencer marketing for watches? I see high-end brands working with celebrities, but does it work just as well for mid-range brands with micro-influencers? And when it comes to storytelling, do people actually care about the history of a brand, or is it more about aesthetics and functionality?
Would love to hear some thoughts—especially from anyone who has worked in this space!
