U.S. fast food just keeps on a coming
Quote:
Wendy's enlists six new restaurants in Costa Rica
The fast food chain specializing in hamburgers Wendy's confirmed the opening of six new restaurants in the metropolitan area between 2012 and 2013.
The food courts of shopping centers Multiplaza and Lincoln Plaza (Moravia) and central headers Heredia (on the premises of the old shop Alfaro) and Alajuela (adjacent to the Clinic Norsa) points will receive the brand during this years.
All openings are expected to be ready in November and December next.
Jorge Castellanos, CEO of Wendy's Costa Rica, also said that the chain reach the main street and a local Curridabat Central Avenue in 2013.
In terms of investment, this varies depending on the size and location of the restaurant.
For example, if it is a separate room or free standing (with playground, parking, etc..) And those who build in Santa Ana and Alajuela, spending $ 1 million round and the size of 1,200 square meters.
In the case of Hall and Central Avenue, the investment is reduced by half, as it is in-line points of about 300 square meters and located in commercial areas with high pedestrian traffic.
Finally, when the brand reaches a food court investment is reduced to $ 200,000 and the operation becomes smaller spaces are used for approximately 45 square meters.
With this expansion plan, the company expects to reach 15 or 16 stores by the end of 2013.
Wendy's joins a major explosion of fast food outlets in the country. Its direct competition Mc Donald's has more than 44 local and just opened the latest in Paseo Colon.
Meanwhile, Burger King with 31 points in Costa Rica, announced openings this year in Santo Domingo de Heredia, Cartago Walk Metropolis, Nicoya, Central Avenue and another in Expresso in Tibás Square, adjacent to EPA.
Also, in 2013 the idea is to open six more in places like Escazú, Lindora, Heredia and the Atlantic.
In the field of sandwich, Subway leads the way and expects to close the year with 55 stores, which would make the chain with the most points in Costa Rica.
Meanwhile, QSR International, a company that manages the brands KFC and Quizno's, recently announced it would open 15 additional points of these chains.
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